Crunch Girl Scouts Bars Delectable Duo
pre-production, photoshoots, hand modeling, editing, final delivery, schedule, and budget
Launch: July 7, 2015 Role: Lead Project Manager Agency: Threshold Interactive
For the past few years, Crunch and Girl Scouts have teamed up to release the limited edition Crunch Girl Scouts Cookies Bars. They are 100% delicious, and so our team was tasked with spreading the news that the bars were back. We created a social campaign that launched on Facebook with paid support and organically on Twitter. The idea behind the campaign was to marry the nostalgic deliciousness of Girl Scouts Thin Mints with the classic chocolatey taste of Nestle Crunch. With that idea, the Delectable Duo campaign was born. For this project, we brought in an external photographer for a beautiful product-focused shoot, and the images turned out beautifully.
It’s simple: If you love Girl Scouts Thin Mints, you’ll love these limited-time Crunch #GirlScoutsThinMints Bars. pic.twitter.com/Zr4nQZukgu
— NESTLÉ® CRUNCH® (@NestleCrunchUS) August 20, 2015
Did you hear about our Crunch #GirlScoutsThinMints Bars? They’ve got that mint flavor you can’t help but heart. pic.twitter.com/57quCTe68L
— NESTLÉ® CRUNCH® (@NestleCrunchUS) August 12, 2015
For this project I:
- Managed the creative team through the life-cycle of the project, from concepts to storyboards to shoot day to editing to delivery
- On boarded our photographer, wrote his contract, and managed the processing of his payment
- Managed the social team after the assets were approved to post the images to the proper channels
- Facilitated communication from the client and account team to the creative team regarding feedback and revisions
- Determined the most cost-effective way to bring in an external photographer
- Created and maintained the schedule
- Estimated and tracked the budget
- Started what I believe will be a very successful career in hand modeling