Laura Schluckebier

Launch: May 18, 2020
Role: Senior Project Manager
Agency: Team One

To support Lexus dealerships who were opening their doors again after closing for COVID-19, the Lexus Return to Market campaign was a fast and furious collaborative effort across the agency. A ground-up campaign typically takes 3-4 months to concept, produce, and deliver; we launched this campaign in a month and a half. In order to meet our demanding schedule, I oversaw a team of project managers to whom I delegated the digital, print, and radio components, while I managed the broadcast and paid social arms of the campaign.

In such a fast-moving campaign, communication is the key. Both digital and paid social deliverables relied on assets from the finished TV spots, so I ensured that those teams were closely connected so they could hit the ground running to make their deadlines. i hosted daily standup meetings to communicate detailed status of every deliverable, and so we could quickly problem solve overarching issues immediately. I also developed a paid social briefing deck that streamlined creative concepting and that could be easily exported for client approvals.

For many of the team, this was our first campaign we were working on since Team One began working from home, due to the Los Angeles Stay at Home order. Remotely managing this team required expert navigation of agency politics, being compassionate with overwhelmed coworkers, and unwaivering leadership for my team during this uncertain time. It was an immense challenge, and our team delivered all items on time.

Here are a few examples from our campaign:

TV ads:




Paid Social static carousel example: